Vancuterie Flower Pressing Studio
CUSTOM SHOPIFY WEBSITE DESIGN FOR FLOWER PRESSING BUSINESS
CLIENT: VANCUTERIE, Local studio providing Flower preservation / pressed floral / bridal keepsakes
PLATFORM: SHOPIFY 2.0SERVICES: CUSTOM SHOPIFY WEBSITE DESIGNSCOPE:
Original Project 2024: Custom website strategy and design
Current project: 2026: Redesign for commercial and wholesale expansion (in progress)Notable credentials: Collaborated with Tom Ford Beauty · PNW Weddings Excellence Award recipient
Key outcome: 90% of Vancuterie's clients now come through the website
WEBSITE: https://vancuterie.com/About the Project:
Vancuterie is a flower preservation studio based in Vancouver, Washington. Daphne Anderson founded the business to express her love for flowers. She wanted to help brides who had carried a bouquet down the aisle wanting to preserve it, not as a dried version propped in a vase, but as something designed, framed, and considered. Something that would hold the day in their memories forever.
Over the years, Vancuterie has grown into a studio whose work has been featured alongside Tom Ford Beauty collaborations and recognized with the PNW Weddings Excellence Award. Her clients include brides across the country, wedding industry professionals, and increasingly, commercial partners who want preservation as part of their own offerings.
The website has been the business's primary infrastructure for all of this. In Daphne's own words, about 90% of her clients come through the website.
The original project: building the foundation:
When Daphne first came to us, she was running a growing preservation business through a site that no longer reflected what she was becoming. The brand had evolved. The customer journey had become more complex and the old site couldn't hold the emotional weight of what preserved florals actually are, keepsakes from specific, irreplaceable days.
Daphne came to us with a site that was beautiful but wasn't doing any actual business. It was built on Shopify, but it wasn't functioning as a Shopify store, with no products set up, no working checkout flow, no real way for a potential client to go from "I'm interested" to "I've ordered." Orders were being taken through a form on the site that nobody really used, and payments were happening manually through Venmo after email conversations.
The business had outgrown what the site was built for. The brand presence was there; the operational infrastructure wasn't. What she needed wasn't just a redesign, it was a site that could actually run the business.
What we built:
A custom Shopify website system designed around the specific realities of flower preservation as an operational business and not just a brand presence:
A product architecture that actually worked as one. The pieces Vancuterie offers (framed, resin, shadow box, custom work) were set up as real Shopify products with the variants, pricing, payment and configuration options her customers actually needed
A checkout flow that let a client go from "I'm interested" to "I've ordered" without leaving the site or routing through a form, an email, and a Venmo request
A brand-forward homepage that led with the emotional weight of preservation, and not just with product photos. Clearly routed to the operational parts of the site for clients ready to order
Through our strategy conversations, we uncovered something Daphne was perfect for, teaching! Her love for flowers and her patience in developing each piece translated beautifully to an immersive course that we added as a product on the site, a revenue stream she hadn’t even considered before.
What that produced:
In Daphne's own words: about 90% of her clients come through the website. The site hasn't just been her storefront, it's been the primary engine of the business for the past two years, generating inquiries, processing orders, and building the referral network that now includes wedding industry professionals across the Pacific Northwest and beyond.
In Daphne's words
"She did not just design my website; she immersed herself in understanding the flower preservation world and its unique needs, and crafted a site that is not only highly functional but also of my personal style."
— Daphne Anderson, Owner, Vancuterie
What came next: The second chapter
Over two years, Daphne's business grew past what the original site was built to carry. The direct-consumer preservation work remained strong, but a new need emerged: commercial partnerships. Wedding planners wanting standing relationships. Industry professionals wanting trade pricing. Opportunities for licensing and scaled offerings that the direct-consumer site wasn't built to support.
She came back to us for the redesign.
The 2026 project, currently in progress, is designed to carry the business into its next chapter: a dual-audience site that continues to serve direct preservation clients while credibly opening the door to commercial partnerships. New trade and wholesale flows. New brand treatment that reflects where the business is now, not where it was two years ago. New intake infrastructure that scales without adding overhead.
The full redesign case study will publish once the new site launches. The pattern already visible, though, a client whose business grew because of the work we did together, returning for the next phase, is the one we're genuinely proudest of.
If you're building or growing a flower preservation studio, pressed floral business, or bridal keepsake studio, this is work we specifically do: → Website Design for Flower Preservation Studios
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