Which platform should I choose — Squarespace, WordPress, or Shopify?

It depends on your business goals. Squarespace is ideal for service-based businesses and creatives who want an elegant, low-maintenance site. WordPress offers the most flexibility and scalability, perfect if you need custom functionality or advanced SEO. Shopify is built for e-commerce and product-based brands. During our discovery phase, we help you choose the platform that fits your needs and technical comfort level.

How much does a website cost?

Most of our custom website projects range between $2,000 and $5,000, depending on the platform, page count, integrations, and content requirements. Squarespace builds are usually quicker and more affordable, while Shopify or WordPress projects can vary more based on complexity. If you’re unsure what fits your budget, we’ll guide you through options in our discovery call.

Do I need to know how to code to update my website?

Not at all. Whether your site is on Squarespace, WordPress, or Shopify, we make sure it’s easy for you to manage. We’ll walk you through how to update your text, images, and products without touching code. For clients who prefer a hands-off approach, we also offer ongoing maintenance and support packages.

Will my website include SEO setup?

Yes — all our websites are built with SEO in mind. That includes page titles, meta descriptions, optimized images, and clean URL structures. We also offer add-on SEO services like keyword research, blog setup, and Google Search Console configuration to help you start ranking faster.

What’s the process like from start to finish?

1. Discovery Call: We learn about your brand, goals, and target audience. 2. Proposal & Booking: You choose your package, sign the agreement, and make the initial payment. 3. Design & Build: We design your site layout and bring it to life with your content and imagery. 4. Feedback & Revisions: You’ll have review rounds to make refinements. 5. Launch & Training: Once approved, we handle launch and give you a walkthrough so you can manage your site confidently.

Can you redesign my existing website?

Absolutely. Whether it’s a WordPress site that feels outdated, a Squarespace site that needs a refresh, or a Shopify store that’s not converting, we can redesign your website while keeping your content and improving your layout, visuals, and SEO structure.

What if I don’t have branding or photos yet?

No worries — we can design your site using temporary placeholders and update it later once your assets are ready. We also offer brand design and photography add-ons or can connect you with trusted brand photographers and copywriters to round out your visuals and messaging.

Do you offer templates?

Not yet! We’re creating customizable website templates for Squarespace, WordPress, and Shopify — designed for small business owners who want a professional, launch-ready website without the full custom cost. Templates will be available soon through our shop.

Do you offer payment plans?

Yes, we typically split payments into two or three parts — one to start, one during design, and one at launch. We also offer extended plans for template purchases or add-ons, making it easy to get started without a large upfront investment.

What makes working with a professional website designer worth it?

A professional designer brings strategy, structure, and user experience expertise that go beyond just visuals. We focus on how your audience uses your website — what they see first, how they navigate, and what makes them convert. The result is a website that not only looks great but actually grows your business.

5 things you need on your Shopify product page to increase sales

WEB DESIGN

Jul 15

Written By Aneet

Recently, I have been digging deep into Shopify web design. Shopify is slowly becoming the standard for e-commerce websites, and the more I work on it, the more strategies I am discovering to help businesses grow and sell more, beyond just the initial website design.
One of the things I find people often miss in Shopify is optimizing their product pages. I get why that happens, Shopify makes it so easy to setup a product page. Upload a few photos, write a description, and you’re done. But what I have learned as a Shopify website designer, is that you can (and should) use the product pages effectively to increase sales.
Here are the few strategic changes you can do on your store today to turn browsers into buyers.

1. Clear, benefit-driven product descriptions

It’s no secret that most shoppers scan. Your descriptions need to work hard and fast.

How do you do that?

Focus on how the product solves their problem
Use short paragraphs, bullet points, and highlight key info
Incorporate SEO keywords. This is often overlooked but product descriptions is one the prime areas where you can add keywords naturally. Don’t ignore this space

2. High-Quality, versatile product images

Ever heard of show not tell? When it comes to your Shopify website design, instead of adding one static image of the product, try to show the experience.

How do you do that?

Include multiple angles, close-ups, and lifestyle shots
Use consistent lighting and or edit your photos for a professional and polished look
Optimize image names and alt text for Shopify SEO

Controversial take: Use AI to optimize your product photos. I have experimented with it quite a bit and when backgrounds are cluttered and budget is low, AI seems to do the trick.

3. Transparent pricing, variants & inventory prompts

Every element on your product page should be easy to scan and click. This is where intentional Shopify website design really shines.

One of the most crucial thing you need to be mindful of is pricing. By the time a user comes to checking the price they are already in a buying mindset. Reduce friction at checkout by clearly showing:

All pricing (with any sales or discounts)
Variant options (sizes, colors, etc.)
Low-stock or “limited quantity” messaging to encourage urgency

4. Social proof to build trust

When was the last time you bought something without checking the reviews? Customer reviews, star ratings, and real-life product photos show that your product delivers.

When creating Shopify website layouts for my clients, I make sure reviews are a part of the buying journey and not just an afterthought

Here are a few things you can do to draw attention to the product reviews on your site:

Highlight top reviews near your “Add to Cart” button
Include customer-submitted photos or tagged posts
Display UGC (user-generated content) as a carousel or gallery

5. Smart Upsells & Cross-Sells

This one is probably the most overlooked strategy but it is the most beneficial one. Strategically placed upsells are a smart way to increase revenue without adding more traffic.
With Shopify, you can increase your average order value by adding upsells to your product pages.

How does that work?

Recommend related products (e.g., “Pairs well with…” or “You might also like…”)
Offer product bundles or upgrades
Include a “Frequently Bought Together” section

Pro tip: Cross-sells work best when they’re visually aligned and relevant—not random, something I’ve learnt to do pretty efficiently (self promotion much, well why not!)

Final Thoughts

Your product page is your 24/7 salesperson. With the right mix of smart Shopify website design strategies, persuasive copy, visuals, and SEO strategy, you can create a product page that actually converts.

Want help optimizing your Shopify store?
As a Shopify website designer, I create custom websites for product-based brands that want more than just pretty, they want websites that work for them and grow with their business. If that you, I’d love to talk.

Book a free consultation

About me:

Hi I’m Aneet. I’m a website designer based in Seattle, WA. My love for design & code is only matched by my appreciation of classic novels, history, and music from eras before I was born (maybe I’m an old soul). I love solving problems through strategy, design, or code, and love 1:1 conversations that make you lose track of time. If you want to connect, feel free to reach out on Instagram @brandunpuzzled (Instagram is where I hang out, at least on DMs!). Thank You for stopping by :)