Which platform should I choose — Squarespace, WordPress, or Shopify?

It depends on your business goals. Squarespace is ideal for service-based businesses and creatives who want an elegant, low-maintenance site. WordPress offers the most flexibility and scalability, perfect if you need custom functionality or advanced SEO. Shopify is built for e-commerce and product-based brands. During our discovery phase, we help you choose the platform that fits your needs and technical comfort level.

How much does a website cost?

Most of our custom website projects range between $2,000 and $5,000, depending on the platform, page count, integrations, and content requirements. Squarespace builds are usually quicker and more affordable, while Shopify or WordPress projects can vary more based on complexity. If you’re unsure what fits your budget, we’ll guide you through options in our discovery call.

Do I need to know how to code to update my website?

Not at all. Whether your site is on Squarespace, WordPress, or Shopify, we make sure it’s easy for you to manage. We’ll walk you through how to update your text, images, and products without touching code. For clients who prefer a hands-off approach, we also offer ongoing maintenance and support packages.

Will my website include SEO setup?

Yes — all our websites are built with SEO in mind. That includes page titles, meta descriptions, optimized images, and clean URL structures. We also offer add-on SEO services like keyword research, blog setup, and Google Search Console configuration to help you start ranking faster.

What’s the process like from start to finish?

1. Discovery Call: We learn about your brand, goals, and target audience. 2. Proposal & Booking: You choose your package, sign the agreement, and make the initial payment. 3. Design & Build: We design your site layout and bring it to life with your content and imagery. 4. Feedback & Revisions: You’ll have review rounds to make refinements. 5. Launch & Training: Once approved, we handle launch and give you a walkthrough so you can manage your site confidently.

Can you redesign my existing website?

Absolutely. Whether it’s a WordPress site that feels outdated, a Squarespace site that needs a refresh, or a Shopify store that’s not converting, we can redesign your website while keeping your content and improving your layout, visuals, and SEO structure.

What if I don’t have branding or photos yet?

No worries — we can design your site using temporary placeholders and update it later once your assets are ready. We also offer brand design and photography add-ons or can connect you with trusted brand photographers and copywriters to round out your visuals and messaging.

Do you offer templates?

Not yet! We’re creating customizable website templates for Squarespace, WordPress, and Shopify — designed for small business owners who want a professional, launch-ready website without the full custom cost. Templates will be available soon through our shop.

Do you offer payment plans?

Yes, we typically split payments into two or three parts — one to start, one during design, and one at launch. We also offer extended plans for template purchases or add-ons, making it easy to get started without a large upfront investment.

What makes working with a professional website designer worth it?

A professional designer brings strategy, structure, and user experience expertise that go beyond just visuals. We focus on how your audience uses your website — what they see first, how they navigate, and what makes them convert. The result is a website that not only looks great but actually grows your business.

How to add a favicon to your Squarespace website

WEB DESIGN

Jan 3

Written By Aneet

Have you ever wondered about that tiny logo next to your website name in your browser? It's called a favicon, also known as the browser icon. Though small, a favicon plays and important role in branding and user experience. It can be useful to keeping your website in theme with your branding and is one of the first things a potential customer will see when you show up on Google.

I’m pretty sure you’ve also seen the generic black box as the favicon for Squarespace sites. That’s the default Squarespace favicon. That’s the first thing that let’s you know that a website is built on Squarespace.

Customizing this default favicon is one of the things that differentiates a professional website from a DIY one (the devil is in the details!)

Before we get into the steps to adding a favicon to your site, let’s first understand why a favicon is important.

Why Favicon Matters:

A favicon isn't just a tiny logo; it's a visual representation of your brand that appears in bookmarks, browser tabs, and search engine listings. A unique favicon makes your website look more professional and trustworthy and increases the chances of a user clicking on your links.

How to create a favicon:

If you’re working with a designer, the favicon is a part of the logo suite. But in-case you want to create one for yourself, here are a few easy ways to do it:

Use a free tool like this favicon generator. This tool is easy to use and you can easily customize your favicon according to your brand.
Use Canva or Adobe Express to create your unique favicon
Use an icons library like https://icons8.com/icons/ to find an icon that fits your brand and change it according to your brand colors.

Some useful Tips for using a favicon:

For your favicon, go for a 48x48 pixels PNG image on a transparent background for optimal display. If catering to Internet Explorer users, consider using a JPG format, although PNG is generally recommended for modern browsers.
I always advise adding a lighter version of your favicon for users with dark mode set in browsers. I am a dark mode person myself and if the favicon on a website is dark I can barely see it. Kind of beats the purpose, doesn’t it?

How to add a favicon to Squarespace websites

Ok now let’s get into the details of how you can add a favicon. Note that the process is the same for Squarespace 7.0 and 7.1.

Go to Website you want to edit.
Go to Settings in the left panel.
In the settings menu, click on Favicon.
Now upload your files, remember to use a lighter icon for dark mode.
Save your changes at the top left.
Tip: If you added your favicon but it’s not immediately visible, make sure you clear your cache. For Microsoft Edge use “Ctrl + Shift + Del” and select “Cached images and files” and click the “Clear Now” button.
Refresh the page
You should now see the favicon visible on your browser!

add a favicon in Squarespace

And you’re done! You have successfully added your unique favicon to your Squarespace site! Your brand now boasts a more professional and personalized appearance.

Meet Your Designer:

Hi I’m Aneet. I’m a Seattle-based web designer who is also a tech nerd. My love for design & code is only matched by my appreciation of classic novels, history, and music from eras before I was born (maybe I’m an old soul). I love solving problems so if have any questions feel free to reach out on Instagram @brandunpuzzled (Instagram is where I hang out, at least on DMs!)