Which platform should I choose — Squarespace, WordPress, or Shopify?

It depends on your business goals. Squarespace is ideal for service-based businesses and creatives who want an elegant, low-maintenance site. WordPress offers the most flexibility and scalability, perfect if you need custom functionality or advanced SEO. Shopify is built for e-commerce and product-based brands. During our discovery phase, we help you choose the platform that fits your needs and technical comfort level.

How much does a website cost?

Most of our custom website projects range between $2,000 and $5,000, depending on the platform, page count, integrations, and content requirements. Squarespace builds are usually quicker and more affordable, while Shopify or WordPress projects can vary more based on complexity. If you’re unsure what fits your budget, we’ll guide you through options in our discovery call.

Do I need to know how to code to update my website?

Not at all. Whether your site is on Squarespace, WordPress, or Shopify, we make sure it’s easy for you to manage. We’ll walk you through how to update your text, images, and products without touching code. For clients who prefer a hands-off approach, we also offer ongoing maintenance and support packages.

Will my website include SEO setup?

Yes — all our websites are built with SEO in mind. That includes page titles, meta descriptions, optimized images, and clean URL structures. We also offer add-on SEO services like keyword research, blog setup, and Google Search Console configuration to help you start ranking faster.

What’s the process like from start to finish?

1. Discovery Call: We learn about your brand, goals, and target audience. 2. Proposal & Booking: You choose your package, sign the agreement, and make the initial payment. 3. Design & Build: We design your site layout and bring it to life with your content and imagery. 4. Feedback & Revisions: You’ll have review rounds to make refinements. 5. Launch & Training: Once approved, we handle launch and give you a walkthrough so you can manage your site confidently.

Can you redesign my existing website?

Absolutely. Whether it’s a WordPress site that feels outdated, a Squarespace site that needs a refresh, or a Shopify store that’s not converting, we can redesign your website while keeping your content and improving your layout, visuals, and SEO structure.

What if I don’t have branding or photos yet?

No worries — we can design your site using temporary placeholders and update it later once your assets are ready. We also offer brand design and photography add-ons or can connect you with trusted brand photographers and copywriters to round out your visuals and messaging.

Do you offer templates?

Not yet! We’re creating customizable website templates for Squarespace, WordPress, and Shopify — designed for small business owners who want a professional, launch-ready website without the full custom cost. Templates will be available soon through our shop.

Do you offer payment plans?

Yes, we typically split payments into two or three parts — one to start, one during design, and one at launch. We also offer extended plans for template purchases or add-ons, making it easy to get started without a large upfront investment.

What makes working with a professional website designer worth it?

A professional designer brings strategy, structure, and user experience expertise that go beyond just visuals. We focus on how your audience uses your website — what they see first, how they navigate, and what makes them convert. The result is a website that not only looks great but actually grows your business.

In Flower: flower and gift store

SHOPIFY WEBSITE DESIGN FOR FLOWER STORE

CLIENT: Stephanie, Owner & Designer of In Flower 

INDUSTRY: Florist & Gift Store (Local + E-Commerce) 

PLATFORM: Shopify Online Store 2.0 (Custom Build) 

SCOPE: E-commerce strategy, Custom Shopify development, Custom CSS, Inventory logic, delivery & shipping systems, brand storytelling 

LOCATION: Sioux Falls, SD 

WEBSITE: shopinflower.com

“I’ve been getting lots of compliments about the website recently. I assume cause more people are using it cause of Mothers Day! But everyone keeps commenting on easy it is so that’s just such a huge awesome thing for me! Thank You!

-Stephanie, Owner & Desginer, In Flower

In Flower is a boutique florist in Sioux Falls, South Dakota, designing one-of-a-kind floral arrangements for people who love color. Stephanie, the owner and floral designer, is the kind of small-business creative whose personality is the brand: warm, joyful, a little playful, with a fierce love of color and a signature disco ball arrangement that her customers travel for.

When Stephanie came to us, she'd built her audience on Instagram and was getting steady local interest, but her existing setup wasn't matching the energy of her actual shop. The website didn't feel like her. The checkout flow was creating friction for both her and her customers. Local delivery, out-of-state shipping, fresh vs. dried — every order required back-and-forth emails to clarify basics like recipient addresses, delivery dates, and gift messages. The site was working, but it was also working her, pulling time and energy away from the actual floral design that was the heart of her business.

We designed and built a custom Shopify store around one principle: let Stephanie's personality lead, and let the systems quietly do the rest.

Key features of this project include:

A homepage that opens with her signature disco ball arrangement, making her bestseller and her brand visible in the first scroll
A wavy header menu, scrolling text marquee, and subtle animations throughout the site, translating her playful Instagram energy into the website
A custom product information form that captures recipient details, gift messages, and delivery dates before checkout, eliminating the email back-and-forth that was eating Stephanie's days
A bespoke shipping and delivery system handling every use case automatically: fresh flowers for local delivery, dried flowers for nationwide shipping, day-specific pickup and delivery, distance-based delivery fees
A custom subscription and local delivery setup designed to scale recurring revenue without scaling Stephanie's admin work
A visual identity throughout the site that mirrors the color, whimsy, and one-of-a-kind feel of her arrangements

THE OUTCOME

✦ A website that finally looks and feels like Stephanie's shop: colorful, playful, and one of a kind

✦ A dramatic reduction in customer service emails, because the site now captures every delivery detail upfront

✦ A checkout system that smoothly handles high order volume days like Mother’s Day, Valentines Day etc, without the usual scramble and a clear, scalable path for her subscription and local delivery revenue going forward

If you're a florist, retail shop, or boutique creative whose website doesn't reflect the personality of your actual business — or whose checkout flow is creating more work than sales — this is exactly the kind of project we love.