Which platform should I choose — Squarespace, WordPress, or Shopify?

It depends on your business goals. Squarespace is ideal for service-based businesses and creatives who want an elegant, low-maintenance site. WordPress offers the most flexibility and scalability, perfect if you need custom functionality or advanced SEO. Shopify is built for e-commerce and product-based brands. During our discovery phase, we help you choose the platform that fits your needs and technical comfort level.

How much does a website cost?

Most of our custom website projects range between $2,000 and $5,000, depending on the platform, page count, integrations, and content requirements. Squarespace builds are usually quicker and more affordable, while Shopify or WordPress projects can vary more based on complexity. If you’re unsure what fits your budget, we’ll guide you through options in our discovery call.

Do I need to know how to code to update my website?

Not at all. Whether your site is on Squarespace, WordPress, or Shopify, we make sure it’s easy for you to manage. We’ll walk you through how to update your text, images, and products without touching code. For clients who prefer a hands-off approach, we also offer ongoing maintenance and support packages.

Will my website include SEO setup?

Yes — all our websites are built with SEO in mind. That includes page titles, meta descriptions, optimized images, and clean URL structures. We also offer add-on SEO services like keyword research, blog setup, and Google Search Console configuration to help you start ranking faster.

What’s the process like from start to finish?

1. Discovery Call: We learn about your brand, goals, and target audience. 2. Proposal & Booking: You choose your package, sign the agreement, and make the initial payment. 3. Design & Build: We design your site layout and bring it to life with your content and imagery. 4. Feedback & Revisions: You’ll have review rounds to make refinements. 5. Launch & Training: Once approved, we handle launch and give you a walkthrough so you can manage your site confidently.

Can you redesign my existing website?

Absolutely. Whether it’s a WordPress site that feels outdated, a Squarespace site that needs a refresh, or a Shopify store that’s not converting, we can redesign your website while keeping your content and improving your layout, visuals, and SEO structure.

What if I don’t have branding or photos yet?

No worries — we can design your site using temporary placeholders and update it later once your assets are ready. We also offer brand design and photography add-ons or can connect you with trusted brand photographers and copywriters to round out your visuals and messaging.

Do you offer templates?

Not yet! We’re creating customizable website templates for Squarespace, WordPress, and Shopify — designed for small business owners who want a professional, launch-ready website without the full custom cost. Templates will be available soon through our shop.

Do you offer payment plans?

Yes, we typically split payments into two or three parts — one to start, one during design, and one at launch. We also offer extended plans for template purchases or add-ons, making it easy to get started without a large upfront investment.

What makes working with a professional website designer worth it?

A professional designer brings strategy, structure, and user experience expertise that go beyond just visuals. We focus on how your audience uses your website — what they see first, how they navigate, and what makes them convert. The result is a website that not only looks great but actually grows your business.

From local artisan to collaborating with a global luxury brand: The story of Vancuterie

CASE STUDIESBUSINESS

Mar 30

Written By Aneet

SEATTLE WEB DESIGN & BRAND STRATEGY CASE STUDY

The Brief

Client: Vancuterie | Seattle, WA
The Focus: Shopify Redesign into a more premium editorial look & Up Leveling their systems architecture
Key Milestone: Revenue growth & Tom Ford Beauty partnership
The Outcome: A digital home that mirrors Vancuterie’s museum-grade artistry

Vancuterie is a studio defined by the meticulous. Specializing in the ancient, heritage-rich Japanese art of flower pressing, founder Daphne preserves fleeting beauty into lasting legacy. When we started working together, her digital presence was pretty, yet it lacked the gravity required to support her expanding vision and the brand she was trying to create. Our goal was to bridge the gap between her museum-grade artistry and a sophisticated, high-ticket business model.

The Strategic Pivot:

Artistry alone is not an experience. For a trustworthy brand, the transaction must be as seamless as the art itself. Before we started working together, Vancuterie was navigating high-end commissions through manual workflows and Venmo payments, a process that created friction for their target audience - brides already overwhelmed by all the event planning.

Re-desgining Vancuterie’s website was not just about the aesthetics; it was about building systems.

We replaced the fragmented DIY approach with a bespoke e-commerce system designed with Shopify, that signaled professional authority from the first click. Given the custom nature of her work, we also integrated a chat system within the website so that customers can ask questions directly. This integration has greatly improved her conversion and client trust by removing the need of back and forth texting.

The seamless buying experience, complemented by an elevated design, gave Daphne the space to stop managing her business and start leading her brand.

The Immersive academy:

Daphne is deeply passionate about her art. When we started working together she was still toying with the idea of an immersive flower pressing course. Through our strategy sessions, we were able to flesh out that idea more clearly. In order to properly launch the Vancuterie Immersive Flower pressing course—a $3,850+ three-day course—we had to make sure the website did the heavy lifting of building trust. We included multiple areas within a website to provide subtle trust signals. From adding actual messages by clients, to integrating Google reviews, everything was strategically placed. By using high-quality closeup imagery of her work and highlighting her experience in the traditional Japanese flower pressing technique, we built the trust a student needs to commit to her course. This removed the barrier to entry for interested students, resulting in a successful, high-margin debut.

The Tom Ford standard

The ultimate validation of a refined brand is the company it keeps. This happened for Vancuterie when they were approached by Tom Ford beauty for a brand activation experience for their Black Orchid campaign. I still remember the email Daphne sent me that day and the joy on her face during our meeting after.
By crafting an editorial-grade portfolio and a strategic digital presence, Vancuterie became brand-ready for global luxury houses. Their aligned presence directly paved the way for a collaboration with Tom Ford Beauty positioning a Seattle-based creative studio on the international stage! And we are certain, this is only the beginning of what’s to come for this local artisan.

We believe, design is only as good as the business it supports. For Vancuterie, Unpuzzling the brand meant building a system that allows for growth without increased manual labor. Today, their studio is one of the best in the floral preservation space in the Seattle/Portland area and is backed by a digital presence that commands a premium.

Your Invite

I always feel a sense of pride seeing our clients recognized for their work. When your artistry outgrows your digital presence, a website is no longer just a page, it is an asset for your next tier of expansion, it’s an investment into your future.

If my work aligns with your vision I invite you to book a discovery consultation to discuss how we can build a digital home that commands the premium your work deserves.

About me:

Hi I’m Aneet. I’m a website designer based in Seattle, WA. My love for design & code is only matched by my appreciation of classic novels, history, and music from eras before I was born (maybe I’m an old soul). I love solving problems through strategy, design, or code, and love 1:1 conversations that make you lose track of time. If you want to connect, feel free to reach out on Instagram @brandunpuzzled (Instagram is where I hang out, at least on DMs!). Thank You for stopping by :)