Which platform should I choose — Squarespace, WordPress, or Shopify?

It depends on your business goals. Squarespace is ideal for service-based businesses and creatives who want an elegant, low-maintenance site. WordPress offers the most flexibility and scalability, perfect if you need custom functionality or advanced SEO. Shopify is built for e-commerce and product-based brands. During our discovery phase, we help you choose the platform that fits your needs and technical comfort level.

How much does a website cost?

Most of our custom website projects range between $2,000 and $5,000, depending on the platform, page count, integrations, and content requirements. Squarespace builds are usually quicker and more affordable, while Shopify or WordPress projects can vary more based on complexity. If you’re unsure what fits your budget, we’ll guide you through options in our discovery call.

Do I need to know how to code to update my website?

Not at all. Whether your site is on Squarespace, WordPress, or Shopify, we make sure it’s easy for you to manage. We’ll walk you through how to update your text, images, and products without touching code. For clients who prefer a hands-off approach, we also offer ongoing maintenance and support packages.

Will my website include SEO setup?

Yes — all our websites are built with SEO in mind. That includes page titles, meta descriptions, optimized images, and clean URL structures. We also offer add-on SEO services like keyword research, blog setup, and Google Search Console configuration to help you start ranking faster.

What’s the process like from start to finish?

1. Discovery Call: We learn about your brand, goals, and target audience. 2. Proposal & Booking: You choose your package, sign the agreement, and make the initial payment. 3. Design & Build: We design your site layout and bring it to life with your content and imagery. 4. Feedback & Revisions: You’ll have review rounds to make refinements. 5. Launch & Training: Once approved, we handle launch and give you a walkthrough so you can manage your site confidently.

Can you redesign my existing website?

Absolutely. Whether it’s a WordPress site that feels outdated, a Squarespace site that needs a refresh, or a Shopify store that’s not converting, we can redesign your website while keeping your content and improving your layout, visuals, and SEO structure.

What if I don’t have branding or photos yet?

No worries — we can design your site using temporary placeholders and update it later once your assets are ready. We also offer brand design and photography add-ons or can connect you with trusted brand photographers and copywriters to round out your visuals and messaging.

Do you offer templates?

Not yet! We’re creating customizable website templates for Squarespace, WordPress, and Shopify — designed for small business owners who want a professional, launch-ready website without the full custom cost. Templates will be available soon through our shop.

Do you offer payment plans?

Yes, we typically split payments into two or three parts — one to start, one during design, and one at launch. We also offer extended plans for template purchases or add-ons, making it easy to get started without a large upfront investment.

What makes working with a professional website designer worth it?

A professional designer brings strategy, structure, and user experience expertise that go beyond just visuals. We focus on how your audience uses your website — what they see first, how they navigate, and what makes them convert. The result is a website that not only looks great but actually grows your business.

How to use Pinterest to drive traffic to your blog

Jun 9

Written By Aneet

If you’re a creative entrepreneur or a small business owner you already know how important it is to get more eyes on your website. One of the most powerful yet often overlooked traffic drivers is Pinterest, a visual search engine with millions of users searching for ideas daily.

In this post, I’ll show you exactly how to use Pinterest to drive traffic to your website or blog, grow your audience, and boost your sales (including ways to naturally link your affiliate tools and templates!).

Why I think Pinterest is a game-changer for getting website traffic

Unlike traditional social media platforms where posts have a short lifespan, Pinterest pins can keep sending traffic to your website for months or even years after you post them. Plus, Pinterest users are often in “discovery mode,” actively searching for inspiration making it the perfect platform to showcase your products, designs, templates, blog content, and even affiliate tools, so that’s a bonus.

I have used Pinterest to link to my blog and I can tell you it works!

So let’s dive into how to set up Pinterest to drive traffic to your blog:

Step 1: Set up a Pinterest Business Account

If you haven’t already, switch your Pinterest account to a Business Account. This gives you access to:

Pinterest Analytics(a very useful tool to determine what’s working and what’s not)
Rich Pins (which pull extra info from your website)
Ads Manager (if you want to try paid promotion)

How to switch to a Business Account on Pinterest:
Go to your profile > Settings > Account settings > Convert to business account.

Switching to a Business Account is free. You are charged when you start running ads.

Step 2: Optimize your Pinterest profile

Think of Pinterest as your LinkedIn profile, only with images instead of posts.

To make the most of your profile

Use a clear profile picture (your logo or professional photo).
Write a keyword-rich bio that includes phrases like relevant to your niche or business. E.g “branding photographer for small business,” “creative business tips,” or “branding design.”
Add your website URL

Step 3: Create boards that match your audience’s interests

Organize your Pinterest profile into boards that match your ideal customer’s needs and interests. Examples of boards I use on my Pinterest:

Squarespace Website Inspiration
Website Tips for Creatives
Small Business Tools & Resources
DIY Website Design Tutorials

Make sure each board has a keyword-rich description.

Step 4: Design eye-catching Pins that link back to your website

Pinterest is a visual platform, so great design matters. I keep my Pins minimalistic , coz that reflects my style. Create your Pinterest pins in a way that reflects your brand!

Use tools like Canva or Adobe Express (i use Adobe express for my designs and love it!) to create tall pins (1000 x 1500 px works great).
Use your brand colors, fonts, and clear text overlays so your pins stand out.
Include your website URL or logo subtly on the pin.

Tip: Create multiple pins for the same blog post or product to test which style performs best.

Step 5: Pin strategically — mix your content with that of others

Pin your own blog posts and tutorials regularly.
Pin relevant, high-quality content from others as well to keep your boards active.
You can use scheduling tools like Tailwind to automate pinning and save time (I will create a tutorial for this later!).

Step 6: Link your Pins directly to your Squarespace Website

Make sure each pin links back to the exact page or blog post on your Squarespace website. For example:

A pin about Squarespace templates should link directly to your template shop page.
A pin about HoneyBook should link to your blog post reviewing HoneyBook (with your affiliate link inside).

This ensures the traffic you get from Pinterest is warm and ready to explore what you offer.

Step 7: Use Keywords in Pin titles, descriptions & boards

Pinterest is a visual search engine, but that does not mean you can ignore keywords.

Using keywords in the right places, help your pins show up in search results.

Include relevant keywords in your pin titles and descriptions naturally.
Use hashtags to boost discoverability.
Add relevant keywords to your board titles and descriptions.

Step 8: Track your performance and adjust

Use Pinterest Analytics to see which pins and boards get the most engagement and clicks.

Double down on what works (create more pins like your top performers).
Refresh or delete underperforming pins.
Experiment with posting times and pin styles.

Bonus: Use Pinterest to create a marketing funnel

Add a freebie on your site (like a “Pinterest Marketing Checklist”) and promote it through pins.

If you do it right you can create a funnel like Pinterest > Website > Freebie Opt-in > Email Sequence

This helps you capture emails and nurture potential customers.

Pinterest is an amazing tool to drive consistent, passive traffic to your blog when used strategically. Start by optimizing your profile, creating beautiful pins, and linking them thoughtfully to your site. Over time, this steady flow of traffic can turn into more leads, sales, and growth for your creative business.

But remember, driving traffic only works if your site converts when people arrive. Here's how I build sites that do both.

About me:

Hi I’m Aneet. I’m a website designer based in Seattle, WA. My love for design & code is only matched by my appreciation of classic novels, history, and music from eras before I was born (maybe I’m an old soul). I love solving problems through strategy, design or code and love 1:1 conversations that make you lose track of time. If you want to connect feel free to reach out on Instagram @brandunpuzzled (Instagram is where I hang out, at least on DMs!). Thank You for stopping by :)